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Project Description:
Visual & Branding Identity for PIXXA
Service:
Branding Identity, Logo Design, Layout Design, Visual System Concepts, etc.
Timeframe:
2026
Brand Purpose
PIXXA is a hybrid cultural space that brings together pizza, music, art, and radio into a single experience.
The project operates as a cafe during the day and transitions into a pizza bar and DJ listening space at night. During the day, the space has a lighter, more relaxed energy with coffee, casual food offerings, and vinyl playing in the background.
Personality
It should carry a dual personality. During the day it feels calm, warm, and approachable. In the evening it becomes more expressive, immersive, and slightly more raw.
Curated & Intentional: Everything feels selected with purpose, from music selections, food, visuals & more.
Creative & Expressive: Rooted in art, music, & experimentation
Modern & Minimal: Clean, refined, not overly decorative
Balanced: A blend of structure, raw and refinement
Warm & Welcoming: Approachable neighborhood energy, not intimidating
Texture & Tactial: Feel physical and real, not overly digital
Mission
“The mission is to create an environment where food, sound, and visual culture intersect. It is a place where people can eat, listen, gather, and discover new creative expression.”
Project Elements
“The mission is to create an environment where food, sound, and visual culture intersect. It is a place where people can eat, listen, gather, and discover new creative expression.”
